Evaluation Question 4

Following secondary research in the initial stages of my project, I found the audience of Q magazine was made up of a mix of male and female readers and that they listen to indie music. I then conducted primary research which suggested that the audience was young people on average aged between sixteen to thirty. Therefore the target audience for my media product would be young male and females aged between sixteen and twenty five who are part of the indie culture.

This mood board shows images that sum up the indie culture. There are images which show their choice in clothing such as checkered shirts which are worn with the top button closed, floral dresses, chinos, straw hats and slogan t-shirts; it shows their alternative choice of hairstyles and a few of their preferred bands or artists of the indie genre such as Lana Del Rey, Florence And The Machine, Darwin Deez and Polarsets. It also highlights a few of their hobbies such as going to gigs or festivals, spending time outside (usually wearing floral dresses and straw hats in the summer) and social drinking with their friends.