Primary Target Audience Research

The images above are examples of a front cover, contents page and double page spread from Q magazine which my peers evaluated.

Questions

• Who do you think the target audience of this product would be?
• What genre of music is this magazine and why?
• What do you think of the choice of font and language for this magazine?
• Does this magazine make you want to read it and why?
• Is there a consistency between the front cover, contents page and the double page spread?
• Does the model relate to the content of the magazine and do they make you want to read it?
• Is there anything about the magazine you don't like?

Rebecca Harrison answered my provided questions on my three magazine examples and said that she thought they would be aimed at 25 to 35 year old readers and that the genre of the magazine appeared to be indie or pop. She also said that the font was appropriate because it is understandable and 'not awkward' and that 'it is really easy for people to read'. She said that text used on the examples I provided would make her want to read the magazine because 'it's very appropriate and good'. She also noticed a consistent theme between the front cover, the contents page and the double page spread as they used the same colour scheme and the model is the same throughout and the model relates to the content of the magazine because the double page spread article is about the artist shown on the front cover.

Angelique De Rafaelle also answered my questions and said that she would imagine that the target audience would be in their 20s and that there would be more female readers than male readers. She also said that the genre of the magazine would be mainstream and that the choice of language is suitable for the target audience because 'it's quite intelligent and mature' and the choice of 'font is consistent throughout which keeps it together.' She also said that there were not many bold articles showing on the front page to let the audience know the content of the magazine and that 'there is definitely consistency between the front cover, contents page and the double page spread because it's all laid out in a very similar way' with a red, black and white colour scheme. She also expressed that the magazine should incorporate more pictures to make it look more exciting and said that the lack of articles does not visually attract you to the magazine.

Lucy Beveridge noted that the target audience appears to be female because 'it's got 100 greatest front men but also male because the [female] model is wearing appealing clothes.' She said that the genre of the magazine appears to be indie, pop or alternative. She said that she likes the font because it uses 'not too much of a variety' so that it does not become boring to the reader. She also said that the magazine does make her want to read it because she is a fan of the featured artist - Florence and the Machine. She also noticed a constant theme between the cover, the contents page and the double page spread because the colour scheme is red, black and white which is used consistently throughout. She said that the model does relate to the content and that there was nothing about the examples she did not like.